Practical Guide: Writing Content for Health Coaches

Complete Guide To Content For Health Coaches (Tips & Tools)

“I have writer’s block!” “I don’t have time to write!” “I can’t write fast enough!” These are the woes of many health coaches who have a website or blog. You need a constant stream of fresh material to keep visitors engaged but can’t do it yourself. The solution? Done-for-you content for health coaches. But is using ready-made content a smart thing to do? Should you write your own content instead? We’ll tackle those questions and more in this guide.

Is Using Done-for-You Content a Good Idea?

Done-for-you or PLR (Private Label Rights) is anonymously written content that you post on your website or blog. PLR is extremely useful in maintaining a steady stream of content to stay connected with your audience and grow your health coaching business. PLR makes your life much easier because writing, along with time-consuming research, is done for you.

Another advantage of PLR is that you can legally edit and revise material any way you want. You’re free to publish articles under your own name, without linking back anywhere.

PLR articles sell in bundles or through a membership plan. You can use them yourself, but you can’t resell them. Since they’re sold to anyone, you’ll have to extensively edit them, or your clients may recognize them elsewhere. However, this can be a better solution than writing your own articles from scratch every few days.

Done-for-you content can save you time, effort and aggravation. It can also be repurposed in many creative ways.

Now, one drawback to PLR is that English is the second language for some ghostwriters, particularly the super cheap ones. You could also end up with a PLR writer who just cobbled together information from a quick internet search.

That said, there are such a vast number of writers and PLR articles available that you’ll be able to find ones that meet your standards…

Where Can You Find Done-for-You Content for Health Coaches?

As mentioned, finding PLR content is easy. Here are three ways to do it:

  • Buy a membership from a PLR site – Many PLR membership sites charge a monthly fee for their PLR materials. Others require a one-time payment for a full year or lifetime access.
  • Buy individual packs of PLR articles – This option costs more per article, but you’ll get a better array of topics. A pack may be called something like, “Self-Esteem PLR Package” and contain 10 articles including, “What is Self-Esteem?” “How Does Self-Esteem Affect Your Job Prospects” and “Helping Your Child Develop Self-Esteem.” Voila! Now you instantly have 10 articles related to self-esteem.
  • Poke around on forums for people cheaply reselling packs – While the cost per article can be very low, quality may be questionable.

Taking this information into account, our go-to place for high-quality health coach PLR content is, which offers an affordable pay-as-you-go plan, monthly plan, and annual plan.

And we have good news… offered us a SECRET PROMO CODE that gives you a FREE account to

Normally, free accounts are limited to 2 download credits per month, but with this promo code, you’ll unlock 10 BONUS credits, absolutely free. What can you get with 10 free credits? Anything from articles, worksheets, checklists, and more (1 article = 1 credit).

Here’s what you have to do…

STEP 1: Go to this special offer page.

STEP 2: Enter this private promo code to unlock your 10 free credits: EHEALTH10

STEP 3: Download your choice of free PLR content (over 13,000 resources to choose from!)

(Note: only 100 spots open!)

Still not sure? Read all about in our detailed PLR Me review first.

How to Use Done-for-You Content for a Health Coaching Website

The key to PLR articles is using them as a foundation for an article, rather than copy-and-paste content. If you use them as-is, your content will sound generic and worse, it’ll be identical to plenty of other content on the web.

It’s easy to make PLR content uniquely yours by rewriting it to fit your own voice. Here are the steps we follow when rewriting a PLR article:

  1. Create a new title.
  2. Find a low-competition main keyword (here’s how).
  3. Find a few more related, low-competition keywords.
  4. Edit the article, using those keywords.
  5. Write an introduction and summary in your own unique style.
  6. Revise generic content.
  7. Change the order of the paragraphs (unless they need to be sequential).
  8. Incorporate subheadings.
  9. Use the keywords in subheadings.
  10. Add more content. Longer-form content (articles with 1500+ words) tend to rank better in search engines like Google and PLR articles are typically only between 500 to 700 words.
  11. Use content-editing tools to optimize your article (see below).
  12. Add YouTube videos, MP3 audio, pictures, charts, etc. to spruce up the article and set it apart from the competition.
  13. Publish your post.

You can follow these steps to repurpose a 500-word article in about half an hour. At that pace, you could post a steady stream of fresh content. Imagine taking two or three hours during the weekend for your editing. You could easily create two weeks’ worth of posts! We recommend you rewrite 30 to 50 percent of your articles’ content.

Besides repurposing health coach PLR for articles on your website, you can also put it to great use in other ways, too:

  • Email newsletter – You can use the rewritten text in a newsletter or extract sections and turn them into a miniseries.
  • E-course – If you buy a pack of five PLR articles related to health coaching, you can easily turn them into an e-course. For instance, you can create a five-day e-course called “Learning to Love Vegetables.”
  • Ebooks – You can merge several PLR reports on the same topic into a cohesive special report. Turn it into a PDF and give it away as a freebie on your website or blog.
  • Autoresponder content – People will look forward to your emails and become more engaged with you. If you load 13 articles, for instance, you can set it up so your readers receive your helpful info over the course of the next three months. Learn more about email autoresponders in our guide.
  • Inspiration – You can simply refer to the PLR to spark ideas.
  • Article marketing – In article marketing, articles are strategically placed around the internet on article directories to promote a website. Simply submit your customized PLR articles to article directories with high PageRank scores to gain exposure.

Now, as great as health coach PLR can be, it’s usually not enough to make yourself stand out from the crowd. Only your authentic voice can do that. That’s why we advocate writing a good chunk of your own content as well, especially blog posts. So how do you go about doing it? Well, it’s easier than you think. Here are our suggestions…

Practical Guide: Writing Content for Health Coaches

Tips on Writing Great Blog Posts for Health Coaches

The web is teeming with people seeking information and people providing it. If you head over to Internet Live Stats, there are approximately 1.9 billion websites vying for attention and more than three billion Google searches at this very moment. You can stake your claim by writing your own blog posts. Here are some ways to help you snag more readers:

Write an Eye-Catching Title

A great headline will grab readers’ attention and tell them exactly what the article is about. If you call your article “5 Ways to Know if Your Weight Gain is Hormonal,” it’s likely your readers will understand what to expect. Write a captivating first sentence, as well.

Choose Keywords

Make sure your selected keyword shows up in the first 50 words of your article and keep the density to one to two percent.

Follow the Inverted Pyramid Rule

A time-tested journalistic device, the inverted pyramid is where content is literally assembled in the shape of an upside-down pyramid. With this strategy, you place the most important information at the top and the less important at the bottom. This differs from the way you learned to write essays in school, where you started with an introduction and built to a conclusion.

With the inverted pyramid style, you make your most important point right out of the starting gate and then explain it. Readers tend to skim on the internet, and the inverted pyramid immediately conveys your most important information.

Speak Directly to Your Reader

Construct your sentences as though you’re talking to a good friend over coffee in your kitchen. Use “you,” “your,” “me” and “I” a lot. This will also project your personality. Speak in the lingo of your target audience, as well. If you’re promoting health plans for teenage girls, write like a teenage girl.

Don’t Follow Grammar Rules

Break academic rules to sound more natural and conversational. It’s okay to use a sentence fragment, end a sentence with a preposition or write an incomplete sentence if it works in context.

Use Bullet Points and Formatting

Readers scan, so you’ll need to make your blog post easier to digest by helping them retain the main points. Big blocks of text aren’t suited for scanning, so break your writing into digestible portions with:

  • Bullets
  • Bolding
  • Italics
  • Mixing and matching fonts
  • Short paragraphs with no more than four sentences
  • Sentences with no more than 20 words
  • Active voice

Use Uncomplicated Words When You Can

Instead of “at this juncture” say “now.” Instead of “bespoke” say “custom-made.” Instead of “core competencies” say “skills.” They’ll read better on your blog and are more relatable.

Improve Your Prose

Frequently use nouns and verbs, and avoid adverbs and adjectives.

Avoid Scholarly Writing

The average American reads at a seventh to eighth-grade level, so you should write accordingly. You can use the Flesch-Kincaid Grade Level Analyzer to see if your text can be understood by seventh or eighth graders. Remember, just because text is simple doesn’t mean it’s dumbed down.

Show, Don’t Tell

Generalizations and lack of descriptions won’t help readers understand and act upon your message. “Our car features our patented Ultra-Warm seats, gets 100 miles per gallon and best of all – it runs on orange juice!” helps readers understand and visualize your car better than, “We’ve got the best car around!” That’s the difference between showing and telling.

Focus on Benefits, Not Features

Features are the facts about a service or product. The benefits are the positive impact those features have on your customer. Here’s a quick example of features versus benefits about jeans:

Feature: High-quality cotton in the seams.
Benefit: Hard-wearing jeans that will last for years.

Feature: 32-inch leg.
Benefit: They look good with a heel – great for happy hour.

Encourage Readers to Take Action

Finish your article with a clear and prominent call-to-action.

Proofread, Proofread, Proofread!

Look for grammatical mistakes and misspellings, as well as poorly written sentences. If you’ve included links, make sure they work.

When you have to review your work, it cuts into your writing time. Luckily, there are tools that can simplify the writing process…

Best Content Writing Tools for Health Coaches


Grammarly is a super handy online grammar and spelling checker. It works by underlining questionable text and offering alternative suggestions. Grammarly detects errors, while you write, on emails, websites, social media or word documents. All you need to do is install the free browser extension for Chrome, Safari, Firefox, and Edge and you’re good to go.

The free version only inspects basic spelling and grammar. However, if you buy the $139.95-a-year Premium Plan, you’ll get plenty of advanced features, including checks for punctuation, sentence structure, context, plagiarism, and overused words. These are simply things you don’t have time for if you’re rewriting tons of articles with a deadline looming. In short, Grammarly is one of those “never leave home without it” type of tools.


Named after Ernest Hemingway, the icon of succinct prose, Hemingway is designed to make your writing tighter and more impactful. When you paste your work into Hemingway’s editor or type directly in it, the tool highlights:

  • Lengthy sentences
  • Confusing sentences
  • Weak language
  • Passive voice

It’s an excellent tool, but not an in-depth grammar or spell checker.

Hemingway is available as a free, online editor. You can also pay a $19.99 one-time payment for a stand-alone desktop app version. Hemingway also provides formatting options such as bullet points, bold, and other features, which are ideal for bloggers.


WorkFlowy is a list-making tool that keeps you organized while writing your blog. It helps you to create limitless, deep-nested bullet-point lists for ideas, to-do’s, notes and article outlines. It’s easy to rearrange items and super-simple to learn. When you click on a bullet, a menu drops down that lets you add a note, export, duplicate, delete or mark the item as finished.

You can use WorkFlowy free for up to 100 items a month or purchase WorkFlowy Pro for $50 a year to get an unlimited number of lists. The app is available in your browser and includes iOS and Android apps and a Chrome extension. We get so much use out of this tool!


Evernote is a powerful note-taking, collaboration and archiving app that will help you organize your blog ideas. It automatically syncs with the company’s cloud services and allows you to save notes (both handwritten and typed), web pages and photos. You can thoroughly organize your information with hierarchical notes and tags. Evernote has a great speech-to-text feature if you’d rather record your info.

To get the most out of Evernote, you’ll need to learn and use its many features in depth. The Basic plan is free, and Premium costs $7.99 a month. Evernote is accessible no matter what device or platform you’re on. (Read our overview of Evernote.)


CoSchedule is a free, easy-to-use, in-depth tool that effectively determines the quality and strength of your blog title. Write your title in its Analyze Now box, and it will quickly generate a detailed analysis.

Among other things, CoSchedule will tell you if your headline is too generic, contains enough emotional words, how it would look on a Google search preview, and whether it’s scannable. CoSchedule keeps a record of your previous titles, allowing you to keep honing if necessary.

CoSchedule also offers a free downloadable “Power Words for Writing Emotional Headlines” – a handy tear sheet containing more than 180 words.


If you’re looking for premium pre-written content, you can find it on Textbroker. They have over 100,000 authors rated between two and five stars. Two-star writers provide average content and are less expensive, while five-star writers are more costly but produce professional pieces.

All you do is send your order to a pool of authors, choose a specific author or create a team of authors. Each of these alternatives is included in Textbroker’s Self-Service option. They also offer Managed Services, where they’ll oversee your project themselves. You can order content for as little as 1.5 cents a word.


Upwork is another platform where you can find quality content-writers. A merger of two freelance sites, oDesk, and Elance, Upwork features more than 12 million freelancers and posts 3 million jobs annually.

Upwork is basically a bidding site, and many projects list at an extremely low bid. If you post a project upwards of that range, you probably won’t get many bidders. Conversely, if you lowball, you’ll likely be inundated.

There are talented writers on the site, along with many who aren’t or are non-English speakers. According to Upwork’s website, the vetting process is up to you: “Ultimately, it’s your responsibility to screen prospective freelancers…”


If you can’t write, don’t have the time or have writer’s block, PLR content for health coaches could be the perfect solution, especially when using a reputable service like PLR can help you craft great content, making you sound as if you’ve been writing your whole life. And it will be your little secret! 😉

That said, it’s best not to rely just on health coach PLR if possible. Great health coaches are able to connect with their audience on a deep level and you can too simply by expressing yourself through your own personal writing voice, so give it a go!

So, what are your thoughts about content for health coaches? Leave your comments below!




  1. I have thought about using private label rights content and editing it heavily in order to provide a steady stream of relevant content to my website but I think in order to know what content I should use I need to write more myself to see what works. What content has worked for you and why has PLR content worked for you?

    • Hi Jon, it really depends on your niche. Generally speaking, however, look for useful, well-written content where you see an opportunity to add your two cents to it. Hope that helps!

  2. Debbie, I am impressed by the content on your site. Points are made concisely related to the topic of health coaching. But I can see the instructions that you give could apply to any type of writer. 

    Writing has been a challenge to me since high school 50 years ago. I was always concerned about my wording and why I wasn’t able to write with the 20 dollar words and always used the 1 dollar and 5 dollar words. That is why the section on ‘Tips on Writing Great Blog Posts’ stood out to me. I have saved them for my personal instruction. 

    I just recently learned about content writers and may give it a try in the future. But first, I have to depend on my own skills and abilities until they are producing a profit. I use Grammarly and Hemingway and love them both. 


  3. RoDarrick

    OMG! This is what I call golden. Such an exhausting and informative post to help rookie bloggers like me to get started on the right path to success. I never knew about PLR content as a way to generate constant articles. With that, at least the rate of work would be lessened and one would have an idea of what one would work on before editing and doing others. I really fancy this a lot. Also, various guides and information made available on this post from content re-organization to content creation and how to make content unique are top notch. I am glad I read this post, thanks.

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